Prices vary considerably depending on the provider. It’s important to analyze how big is your list (how many prospects your emails will be sent to) and how much you are ready to pay for the service. In general, if your list is somewhere in between 500-1000 leads, then get ready to pay around $15-$25 per month. The bigger is the list, the bigger budget you would need. Anyway, you can start small and increase that number gradually.
Some autoresponder systems have additional features that improve your mailings like landing pages, webinar capabilities, tracking
, etc. This might impact which autoresponder you choose. However, I'd rather focus on their reliability, quality, and deliverability. You can always get those extra features somewhere else. For example, I have implemented most of those tools on my own hosting (more on that in the succeeding articles).